About

Alina Lehtinen-Vela, founder of Helsinki marketing and research company sulonorth.

sulonorth is a Helsinki-based marketing and research company founded by Alina Lehtinen-Vela in 2019. 

Alina grew up in Finland’s Häme region and in the capital, Helsinki. She studied Scandinavian languages at the University of Helsinki. Afterwards she spent a decade as a ‘digital nomad’ working in language localization, journalism, and marketing while traveling outside of Finland. She lived mainly in Turkey, the United Arab Emirates, and the United Kingdom. Her writing has appeared in Mondo, Keskisuomalainen, Turun Sanomat and Etelä-Suomen Sanomat.

Visit our services page for a description of our marketing and research work.  

Along with marketing and research, sulonorth writes a weekly newsletter on Finland and the Nordics. The goal is to explore questions related to Nordic Europe. Do you want to know why Northern Europe is one of the most prosperous and progressive regions of the world? What are the Nordics doing right, and not so right? What is it like to live in a country with nearly free healthcare and education? How can you survive and thrive while living in the north?  

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