A leading Northern European airline emails customers, saying it is moving ‘towards a better climate future’.
Reusable grocery bags are spotted all over hipster neighbourhoods of Helsinki, Stockholm, Oslo, Copenhagen, and Tallinn.
Local Facebook flea market groups are buzzing: buying second hand is a popular move.
In the small neighbourhood of Jätkäsaari in Helsinki, there are two second-hand shops. People can drop off their used clothing and items and have them sold for a small service fee. Both shops have opened up only this year (Jätkäsaari is seeing a lot of development). It looks like business is doing well.
Let’s be honest, doing your part to combat climate change is trendy in Nordic countries. It’s also considered essential for the public relations efforts of companies.
Protecting the climate and being sustainable isn’t a bad move to make – for all kinds of reasons. By 2030, the sustainability industry will create more than USD12 trillion in business opportunities, according to one estimate.
Of course, the interest in preventing climate change and sustainability is real. Those melting glaciers are undeniable from where we sit. Northern Europe also produced Swedish Greta Thunberg, the famed teenage climate activist who is even better than Donald Trump at Twitter.
Given the market demand wide-spread interest, sulonorth is also jumping on the sustainability wagon.
Jokes aside, being able to contribute to the circular economy and focus on living in a more sustainable manner is one of the joys of being a Helsinki resident. The city makes social responsibility more achievable. Sustainability is usually difficult. All too often guilt and a sense of helplessness replaces action. Yet, for many, the only choice Helsinki offers is to live in a more sustainable manner.
The priority Finland gives to sustainability is driven by both a moral responsibility and self-interest. For example, it would be very bad for the Finnish forestry industry if temperatures rise too much. The forestry industry is critical for Finland’s economy.
Watch for more on the circular economy and sustainability in the coming weeks.
Want to live in Finland or another Nordic country? Get ready to spend a lot of time sorting waste and recycling.
In Finland, most apartments and houses contain multiple bins for waste sorting by type. You carry it outside regardless of the weather and dispose of it in one of several different receptacles: biological, mixed, cardboard, plastic, paper, cans, glasses, and hazardous (batteries, small electronics).
Compare this to Britain, where residents usually put out three bins: food waste, mixed recycling, and garden waste. In countries such as the UAE and Turkey, people generally do not recycle at all.
I chose these countries as examples because I can speak from first-hand experience after living for multiple years in each. The point is that Northern Europe is a leader when it comes to waste treatment and recycling.
NOTE:How countries define municipal waste varies. Sometimes the term covers a wide amount of commercial waste. This is the situation in Denmark, which partly explains the large amount of generated municipal waste per capita. Therefore, the figures below are not completely comparable between countries.
Danes produced the most municipal waste in the European Economic Area at a staggering 781kg per capita in 2017. In Norway, the figure was close at 748kg. In Iceland, the third biggest waste producer, it was 656kg.
This puts Scandinavian nations on the top of the list for municipal waste generators. This can partly be explained by the wealth of these nations. Usually, rich nations produce more municipal waste than less wealthy nations within the EEC.
Urbanisation is considered another important contributor to Denmark’s high level of waste. However, perhaps the main reason for the high figure is the way that municipal waste is determined, according to Denmark’s Environmental Implementation Review 2019. The review also states that Denmark is among the countries with the lowest amount of landfill waste in the EU at 1%.
Finland has a problem when it comes to energy recovery at home. The country’s waste burning facilities are overcapacity. That is why a lot of Finland’s waste is sent to Sweden and Estonia. All in all, Finland exported 100,000 tons of mixed waste in 2018, according to Yle.
A ban on dumping organic waste in landfills also increased the amount of municipal waste being burned. If Finland’s waste incinerators only took in household waste they would have enough capacity. However, they also accept industrial waste.